You have been hired by KOKO MESSIAH GROUP to lead its local and international expansion efforts. Considering that KOKO MESSIAH GROUP already has products which its markets on a small scale locally, it has become imperative that it makes additions to its current product variants, as well as promote these new and existing products in markets other than its existing markets. Propose four relevant strategies and the key marketing mix decisions you have to make in achieving its expansion objectives.

Answers

Answer 1

Answer:

Explanation:

The marketing mix is the set of controllable, tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence demand for its product. It is also a tool to help marketing planning and execution.

The four Ps of marketing: product, price, place and promotion

The marketing mix can be divided into four groups of variables commonly known as the four Ps:

Product: The goods and/or services offered by a company to its customers.

Price: The amount of money paid by customers to purchase the product.

Place (or distribution): The activities that make the product available to consumers.

Promotion: The activities that communicate the product’s features and benefits and persuade customers to purchase the product.

Marketing tools

Each of the four Ps has its own tools to contribute to the marketing mix:

Product: variety, quality, design, features, brand name, packaging, services

Price: list price, discounts, allowance, payment period, credit terms

Place: channels, coverage, assortments, locations, inventory, transportation, logistics

Promotion: advertising, personal selling, sales promotion, public relations

Marketing strategy

An effective marketing strategy combines the 4 Ps of the marketing mix. It is designed to meet the company’s marketing objectives by providing its customers with value.

The 4 Ps of the marketing mix are related, and combine to establish the product’s position within its target markets.


Related Questions

What is the difference between demand and supply curve? ​

Answers

A demand curve shows the relationship between quantity demanded and price in a given market on a graph. ... A supply schedule is a table that shows the quantity supplied at different prices in the market. A supply curve shows the relationship between quantity supplied and price on a graph.

19. Big Company is preparing a cash budget for the month of April. The following information is available: Cash Balance, March 31, 2020 $11,000 Cash collections from customers in April 43,000 Cash paid for land in April 10,000 Patent amortization expense in April 5,000 Cash paid for merchandise in April 20,000 Cash paid for operating expenses in April 20,000 Cash dividend paid in April 5,000 The minimum cash balance desired is $10,000. What is the deficiency of cash before financing at April 30, 2020

Answers

Answer:

Cash Deficiency = - $11000

Explanation:

To calculate the deficiency of cash at the end of April, we must first calculate the Cash receipts for the month of April and add them to the available cash balance at start of the month and then deduct the cash payments for the month. In this way we can calculate the ending balance for April. Later we can calculate the cash deficiency at the end of April by comparing the actual cash balance at the end of April with the desired cash balance,

Ending Balance = Opening Cash Balance  +  Cash Receipts  -  Cash Payments

Ending Balance - April= 11000  +  43000  -  [10000 + 20000 + 20000 + 5000]

Ending Balance = - $1000

The Cash Deficiency before finance is,

Cash Deficiency = Actual Balance - Desired Balance

Cash Deficiency = -1000 - 10000

Cash Deficiency = - $11000

It is important to remember that when calculating the ending cash balance, we will not consider Patent amortization expense as it is a non cash expense.

Presented below are certain account balances of Swifty Products Co. Rent revenue $6,980 Sales discounts $8,170 Interest expense 13,320 Selling expenses 99,730 Beginning retained earnings 114,520 Sales revenue 405,100 Ending retained earnings 134,450 Income tax expense 27,776 Dividend revenue 71,430 Cost of goods sold 166,455 Sales returns and allowances 12,730 Administrative expenses 88,620 Allocation to noncontrolling interest 17,320 From the foregoing, compute the following: (a) total net revenue, (b) net income, (c) income attributable to controlling stockholders, if Swifty has allocation to noncontrolling interest of $17,320. (a) Total net revenue $enter total net revenue in dollars (b) Net income $enter net income in dollars (c) Income attributable to controlling stockholders $enter income attributable to controlling stockholders in dollars

Answers

Answer and Explanation:

The computation is shown below:

a

Sales revenue $405,100

Add: Rent revenue $6,980

Add: Dividend revenue $71,430

Less: Sales returns and allowances $(12730)

Less: Sales discounts $(8170)

a  

Sales revenue 405100

Add: Rent revenue 6980

Add: Dividend revenue 71430

Less: Sales returns and allowances (12730)

Less: Sales discounts (8170)

Total net revenue $462,610

b  

Total net revenue $462,610

Less: Expenses  

Interest expense $13,320

Selling expenses $99,730

Income tax expense $27,776

Cost of goods sold $166,455

Administrative expenses $88,620

Total Expenses $395,901

Net income $66,709

c  

Net income $66,709

Less: Allocation to noncontrolling interest $17,320

Income attributable to controlling stockholders $49,389

How the experience affects buyer behavior.​

Answers

Answer:

because it does

Explanation:

A

Answer:

Situational influences are temporary conditions that affect how buyers behave. They include physical factors such as a store's buying locations, layout, music, lighting, and even smells. Companies try to make the physical factors in which consumers shop as favorable as possible.

Explanation:

Why is defining the parameters of the project the first step?

Answers

Defining the parameters is the first step of the project because you have to have the measurements for your project before you start. You can just make something blindly. ... Give two examples of math skills that you used in creating your project.

Pozzi Company, a cash basis business, received $16,930 cash as payment on a loan Pozzi made to a business associate two years ago. The payment consisted of a $15,000 principal payment and $1,930 interest. On receipt of the cash, Pozzi recognizes: Group of answer choices $1,930 taxable income. $16,930 taxable income. No taxable income. $15,000 taxable income.

Answers

Answer:

$1,930 taxable income

Explanation:

Based on the information given On receipt of the cash, Pozzi recognizes the amount of $1,930 TAXABLE INCOME which is the INTEREST amount ($16,930-$15,000) reason been that we were told that the Company received the amount of $16,930 cash payment in which the payment consisted principal payment amount of $15,000 as well as an interest amount of $1,930 interest.

Therefore On receipt of the cash, Pozzi recognizes $1,930 taxable income.

Rhein Manufacturing recorded operating data for its auto accessories division for the year. Sales $750,000 Contribution margin 150,000 Total direct fixed costs 90,000 Average total operating assets 400,000 How much is ROI for the year if management is able to identify a way to improve the contribution margin by $30,000, assuming fixed costs are held constant

Answers

Answer:

Return On Investment = 22.5%

Explanation:

Given:

Sales = $750,000

Contribution margin = $150,000

Total direct fixed costs = $90,000

Average total operating assets = $400,000

Find:

Return On Investment if contribution margin increase by $30,000

Computation:

Net operating income = Contribution margin - Total direct fixed costs

Net operating income = [$150,000 + $30,000] - $90,000

Net operating income = $90,000

Return On Investment = [Net operating income / Net operating assets]100

Return On Investment = [90,000 / 400,000]100

Return On Investment = [0.225]100

Return On Investment = 22.5%

In order to sell a product at a profit, the product must be priced higher than the total cost to build the unit, plus period expenses and overhead. At the end of last year, Chester had their product Cake aimed at the Low End segment. Cake's production cost (labor + materials) last year was $14.07 ($5.89 unit labor cost and $8.18 unit material cost). Exclude possible inventory carrying costs. Assume period expenses and overhead total 50% of their production cost. What is the minimum price the product could have been sold for in the American region to cover the unit cost, period expenses, and overhead?

Answers

Answer:

Chester Cakes

The minimum price the product could have been sold for in the American region to cover the unit cost, period expenses, and overhead is:

= $21.11.

Explanation:

a) Data and Calculations:

Production cost:

Labor per unit =            $5.89

Materials per unit            8.18

Total production cost $14.07

50% Overhead               7.04

Minimum price =          $21.11

b) The minimum price for a unit of the cake includes the total variable production cost and the determined 50% overhead on the production cost to cover period expenses and other overhead costs.

Suppose a supply shock shifts the aggregate supply curve from AS1 to AS2, and decreases output below full employment. If the Fed then decreases the money supply, it will Group of answer choices decrease the price level and shift the aggregate demand curve to the right until output returns to its full-employment level stabilize the price level and return output to its full-employment level stabilize the price level, but cause a further decline in output increase both output and the price level return output to its full-employment level, but at the expense of an increase in the price level

Answers

Answer: Stabilize the price level, but cause a further decline in output

Explanation:

If the Fed decreases the money supply, there will be less money in the economy therefore people will demand goods and services less.

This will shift the Aggregate demand curve to the left where it will intersect with the AS2 curve at a price level lower than the price level as a result of the supply shock thereby stabilizing the price level.

This would however, result in a further drop in output as there is now less demand for goods so suppliers will produce less.

when completing the FAFSA, the student is given an EFC number. what does the EFC mean?

Answers

Expected Family Contribution- it’s the index measure of the families financial strength to determine how much financial aide the school will need to provide.

Answer:expected family contribution

Explanation:

18. You've arrived at the Pecan Shellers conference - your first networking opportunity.
Naturally, you're feeling nervous, but to avoid seeming insecure or uncertain, you've
decided to
A. square your shoulders before entering the room.
B. speak a little louder than you would normally.
C. talk on your cell phone as you walk around.
D. hold an empowered image of yourself in your mind.

Answers

When a person is feeling nervous in this case, to avoid seeming insecure or uncertain, you've decided to square your shoulders before entering the room.

How do you describe a person who is uncertain?

A person who is uncertain is said to be one who is said to be capricious; and also unstable.

This is a kind of person that is not sure of their opinions. and so they  are ambiguous. In the case above, the right thing to do is option A.

Learn more about  networking opportunity from

https://brainly.com/question/1082702

Answer:

D. hold an empowered image of yourself in your mind

Explanation:

 Dr. Norma Carr-Ruffino, a professor of management at San Francisco State University, suggests that you prepare yourself mentally before you enter the room. Imagine new relationships forming on the basis of shared goals, mutual respect, successful communication, and connections that empower you.

You are considering acquiring a common share of Sahali Shopping Center Corporation that you would like to hold for 1 year. You expect to receive both $1.65 in dividends and $25 from the sale of the share at the end of the year. The maximum price you would pay for a share today is __________ if you wanted to earn a 11% return.

Answers

Answer:

Present value = $24.009009 rounded off to $24.01

The maximum price that should be paid for a share today is $24.01

Explanation:

To calculate the price of the stock today that should be paid, we can use the discounted cash flow approach. It calculates the value of stock today based on the present value of future values of cash flows that are expected from the stock. Thus the present value of a stock that is expected to pay a dividend and sell for a given price in 1 year can be calculated as follows,

Present Value = [D1 + P1] / (1+r)

Where,

D1 is the next dividend expected from the stock P1 is the price of the stock in 1 yearr is the required rate of return

Present value = [1.65 + 25] / (1+0.11)

Present value = $24.009009 rounded off to $24.01

Bombeck Inc. has the following transactions during August of the current year. Indicate (a) the effect on the accounting equation and (b) the debit-credit analysis. Aug. 1 Opens an office as a financial advisor, investing $5,000 in cash in exchange for common stock. 4 Pays insurance in advance for 6 months, $1,800 cash. 16 Receives $1,900 from clients for services performed. 27 Pays secretary $1,000 salary.

Answers

Answer: Please see answers in explanation column

Explanation:

Date     Accounts titles and explanation       Debit             Credit

Aug 1           Cash                                              $5000  

                  Common Stock                                               $5000  

--Since this is an  investment by the owner of the business . When the business  is gaining cash, it is being  debited as it is an asset which is always debited with increase. Also there will be an increase in the owner's  Equity Account leading to crediting the Common stock (equity) account.

Date     Accounts titles and explanation       Debit             Credit

Aug 4  Prepaid Insurance                                $1800  

                          Cash                                                                   $1800

--The insurance paid in 6 months advance is an asset for the business. As stated above when asset increases, it is debited in the account journal So,  prepaid insurance account is being debited . Also,since cash is being reduced as it is used for payment for insurance, it is credited in the accounts journal.

Date     Accounts titles and explanation       Debit             Credit

Aug 16  Cash                                                      $1,900

                           Service Revenue                                            $1,900

--The amount of $1,800 is the revenue for service rendered and since it is an equity account which increased revenue,  we credit it.  Also, since cash is being received, because it is an asset, debit is recorded on  the cash account.

Date     Accounts titles and explanation    Debit                      Credit

Aug 27  Salary Expense                               $1000

                           Cash                                                                    $1000  

--Payment of salary is an expense to any business and paid from the business Cash Account causing a decrease in the Cash, since Cash is referred to an asset , because of its decrease, we credit the Cash Account. Also, the salary expense account is debited because it is  increasing

Your company, a small start-up corporation, buys raw materials from Regina Fabrics on credit. Because her company has had several problems over the recent months, Regina demands either full payment in advance or a guaranty from someone with proof of assets to cover the debt. Your company does not have the cash on hand but you have sufficient assets to cover the debt and so you sign a guaranty on a six-month loan for the fabric. After two months, your company has the cash to pay off the loan and your financial officer offers to pay Regina. Because of some issues with her company, she refuses to accept payment and requests that you continue to pay the monthly payments. A month later your company is now short on cash and Regina comes to you as the guaranty and requests that you make the payment. You are unhappy that she didn't accept the payment when you had the cash. Evaluate whether or not you should have to pay as the guaranty.

Answers

Answer: See explanation

Explanation:

I believe that the main thing here that can favor my company is if there's documentation for every process involved with my dealings with Regina Fabrics.

This could have been solved if she didn't reject the cash that was offered to her company after two months, so there should be a formal documents that shows that she rejected the cash which should be acknowledged and signed by her. Also, the monthly payments received by her should be documented as well.

With regards to the above, if there is a formal documentation in place, then I won't have to pay as the guaranty but if this isn't in place, then I may have to pay since there won't be evidences against her.

All businesses deal with unhappy customers at some point, and they typically follow this pattern in these situations: call the customer, describe the problem and apologize, offer an explanation and resolution, and Group of answer choices follow up with a message that documents the phone call and promotes goodwill. suggest a face-to-face meeting to resolve any remaining issues. come to an agreement on a refund or compensation. provide resale information or promote products and services.

Answers

Answer:

follow up with a message that documents the phone call and promotes goodwill.

Explanation:

CRM is an acronym for customer relationship management and it typically involves the process of combining strategies, techniques, practices and technology so as to effectively and efficiently manage their customer data in order to improve and enhance customer satisfaction. Therefore, this employees are saddled with the responsibility of ensuring the customer are satisfied and happy with their service at all times.

Generally, all businesses deal with unhappy customers at some point, and they typically follow this pattern in these situations: call the customer, describe the problem and apologize, offer an explanation and resolution, and follow up with a message that documents the phone call and promotes goodwill.

any ideas on a gum? and what type would you create if you were selling gum

Answers

Answer:

spicy chicken noodles flavoured gum

Xila-Fone Corp. expects to earn $4.00 per share next year, with an expected payout of 30%. Investors expect the dividend to grow at a constant rate of 8% for the foreseeable future. The risk-free rate is 5%, and the beta that is 10% more volatile than the market as a whole, and the expected return on the market is 14%. What is the estimated price of the stock

Answers

Answer:

P0 = $17.39130 rounded off to $17.39

Explanation:

The constant growth model of dividend discount model (DDM) can be used to calculate the price of the stock today. DDM calculates the price of a stock based on the present value of the expected future dividends from the stock. The formula for price today under constant growth DDM is,

P0 = D1 / (r - g)

Where,

D1 is the dividend expected in Year 1 or next yearg is the constant growth rate in dividends r is the discount rate or required rate of return

However, to calculate the Price of the stock today, we must first calculate the required rate of return (r) for the stock. The required rate of return can be calculated using the CAPM equation. The equation is as follows,

r = rRF + Beta  *  (rM - rRF)

Where,

rRF is the risk free rate rM is the expected return  on market

We know the risk free rate and expected return on market  and we also know that the beta of market is always equal to 1. So, the beta of stock which is 10% more volatile than the market will be,

Beta of stock = 1 * 10%  + 1   = 1.1

r = 0.05  +  1.1  *  (0.14 - 0.05)

r = 0.149 or 14.9%

The dividend expected for next year will be,

D1 = 4 * 30%  =  $1.2 per share

Using the DDM,

P0 = 1.2 / (0.149 - 0.08)

P0 = $17.39130 rounded off to $17.39

Kumar Inc. uses a perpetual inventory system. At January 1, 2020, inventory was $214,000,000 at both cost and realizable value. At December 31, 2020, the inventory was $286,000,000 at cost and $265,000,000 at realizable value. Prepare the necessary December 31 entry under (a) the cost-of-goods-sold method (b) Loss method. g

Answers

Answer:

A. Dr Cost of Goods Sold $21,000,000

Cr Allowance to Reduce Inventory to Market $21,000,000

B. Dr Loss Due to Market Decline of Inventory $21,000,000

Cr Allowance to Reduce Inventory to Market $21,000,000

Explanation:

A.Preparation of the necessary December 31 entry under the cost-of-goods-sold method

COST-OF-GOODS-SOLD METHOD

Dr Cost of Goods Sold $21,000,000

Cr Allowance to Reduce Inventory to Market $21,000,000

($286,000,000 - $265,000,000)

B.Preparation of the necessary December 31 entry under the Loss method

LOSS METHOD

Dr Loss Due to Market Decline of Inventory $21,000,000

Cr Allowance to Reduce Inventory to Market $21,000,000

($286,000,000 - $265,000,000)

Why is it important for developers to be careful when using cascading deletes?

They may create orphaned records.
They may link to data in external databases.
They may delete more records than intended.
They may disconnect the bond between tables.

Answers

Answer:

C. They may delete more records than intended.

Explanation: Just answered it on edg. 2021

Answer:

(C) They may accidentally delete more records than intended.

Explanation:

explain the following definition of marketing ethics

Answers

Answer:

Explanation:

The concept of ethical marketing refers to the way in which companies and / or enterprises market their goods and services: the focus does not only revolve around the benefits of their offer for customers, but also on how they impact on causes and / or responsible actions with society and / or the environment ..

The type of listing agreement that provides for the payment of a commission to the broker even if the owner himself makes the sale without the aid of the broker is called a(n)

a.
open listing

b.
option listing

c.
exclusive-agency listing

d.
exclusive-right-to-sell listing

Answers

C) exclusive agency listing

Local planning teams are often called planning .

Answers

Answer:Commissions

Explanation:an instruction, command, or duty given to a person or group of people.

Commissions I hope it’s right

You are an American firm considering opening a factory in France. You believe that your initial costs will be $5 million, and your expected after-tax cash flows will be $350,000/year for 30 years. You estimate an all-equity Beta of .8, that the risk-free rate is 1%, and that the market risk-premium is 7%. You are subject to a 30% tax rate. To the nearest $10, what is your APV

Answers

Answer:

An American Firm in France

The APV is:

= $1,251,150

Explanation:

a) Data and Calculations:

Initial cost of investment = $5 million

Expected annual after-tax cash flows = $350,000

Duration of cash flows and investment = 30 years

All-equity Beta = .8 or 80% (.8 * 100)

Risk-free rate = 1%

Market risk-premium = 7%

Market rate = 8% (1% + 8%)

Expected return (after-tax)= .8 * 8% = 6.4%

The present value of the cash flows = $6,251,150

The APV (Adjusted Present Value) = $1,251,150 ($6,251,150 - $5,000,000)

From an online financial calculator:

N (# of periods)  30

I/Y (Interest per year)  6.4

PMT (Periodic after-tax Cash flows)  $350,000  

Results

PV = $6,251,146.79

Sum of all periodic receipts (after-tax) = $10,500,000.00

All of the following are qualities of certification programs except:

A.it is designed to train people for specific jobs
B.it is offered in vocational schools
C.people do not have to take general education courses
D.it takes several years to complete

Answers

Answer:

A

Explanation:

nor sure but I think this is the right one

what is the most important contribution of the hawthorne studies

Answers

The Hawthorne studies taught managers that communication with the employees is essential for higher productivity and efficiency. One theory in the human relations subject which is criticised is Maslow's hierarchy of needs.

A company wants to set up operations in a country with the following corporate tax rate structure: Taxable Income Tax Rate <$50,000 15% $50,000 - $75,000 25% $75,000 - $100,000 34% >$100,000 39% Therefore, a taxable income of $60,000 would result in taxes due of $50,000*0.15 + ($60,000-$50,000)*0.25 = $50,000*0.15 + $10,000*0.25 = $10,000 If the compay expects gross revenues of $300,000, $150,000 in total costs, $20,000 in allowable tax deductions and $6,000 in a one-time business start-up credit, how much should the company expect to pay in taxes?

Answers

Answer:

$183,950

Explanation:

The computation is shown below:

Total taxable income is

= $300,000 - $150,000 - $20,000

= $130,000

Now tax is

= 15% of  $50,000 + 25% of ($75,000 - $50,000) + 34% of ($100,000 - $75,000) + 39% of ($530,000 - $100,000)

= 0.15 of $50,000 + 0.25 of $25,000 + 0.34 of $25,000 + 0.39 of $430,000

= $189,950

Now Tax owed is

= $189,950 - $6,000

= $183,950

The following totals for the month of April were taken from the payroll records of Kingbird Company. Salaries $144000 FICA taxes withheld 11020 Income taxes withheld 30000 Medical insurance deductions 5400 Federal unemployment taxes 380 State unemployment taxes 2590 The journal entry to record the monthly payroll on April 30 would include a debit to Salaries and Wages Expense for $144000. debit to Salaries and Wages Expense for $97580. credit to Salaries and Wages Payable for $144000. debit to Salaries and Wages Payable for $144000.

Answers

Answer:

debit to Salaries and Wages Expense for $144000

Explanation:

Based on the information given we were told that the company salaries was the amount of $144,000 which means that The journal entry to record the monthly payroll on April 30 would include :

April 30

Debit to Salaries for $144,000

Credit Wages Expense for $144000

(To record monthly payroll)

Which environmental force did Unibic use in segmenting its market? What is this force about?

Answers

going home from my phone number I was so I could go back and I don't know how much we are not to mention to get to see you have been trying my

Exercise 9-18 (Algorithmic) (LO. 5) In 2020, the CEO of Crimson, Inc., entertains 9 clients at a skybox in Memorial Stadium for a single athletic event during the year. Substantive business discussions occurred at various times during the event. The box cost $6,750 per event and seats 11 people. (The cost of a regular, nonluxury box seat at Memorial ranges from $50 to $100.) Refreshments served during the event cost $1,720 (and were separately itemized on the bill Crimson received). How much of these costs may Crimson deduct

Answers

Answer: $860

Explanation:

As substantive business discussions took place in box at various times, there can be certain deductions for business purposes.

The box cost is not deductible because the cost is substantially higher than the cost of nonluxury box seats at the same stadium.

As per normal taxation convention, 50% of the refreshments can be deducted as business expenses:

= 50% * 1,720

= $860

Discovering the process of distribution of commonly used items is quite interesting and opens eyes to several new processes and careers! Your group will be in charge of dissecting the process of distribution related to any of the following items:

*Televisions

*Milk in Cartons

*Laundry Detergent

*Refrigerators

*Lumber

*Pineapples

*Video Games

*Watches

*Coffee

*Shoes

*Football Helmets

*Pencils



Narrow your research by selecting a brand or company that manufactures or distributes one of the products listed above. For example, not all shoes come from the same country, manufacturer, distributor, or are distributed alike. Select a brand of shoes you are familiar with and begin the search. The goal is to trace the process from production to consumer.

Answers

Answer and Explanation:

The distribution of laundry detergent can happen in two ways. The first way, occurs with a distribution of the factory direct to the retailers of a country. These retailers, receive the detergents, store large inventories and send them to smaller stores, within a given region. This type of distribution has a lower economic cost, which causes the detergent to be sold at lower prices.

The second form of distribution occurs with the use of intermediaries between factories and retailers. These intermediaries are the wholesalers, they receive the product from the factories forming large stocks, which will be distributed to retailers, who in turn, will distribute the product to stores. This process makes the product more expensive, making the price higher.

Other Questions
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