Peplum t-shirt from Danish brand InWear – found here.
’Strøget’ is the main shopping street here in Copenhagen. You’ll find a good selection of Scandi brands here, such as the huge labels COS, H&M, & Other Stories. But if you’re looking for some smaller, yet still affordable brands, you might check in at Companys.
Companys is a so-called ‘multi brand store’ which focusses on Scandinavian brands. Some of the them, e.g. Karen by Simonsen, are luxury brands, while others, such as Gestuz, are high street quality. The mix is a bit confusing, but on the other hand, a walk through the Copenhagen shop gives you a good idea about the current trends in Danish fashion, from the bottom and up.
This year, for instance, blue is the dominant colour. Crisp light blue cotton shirts or tunics are everywhere. In 2015, you might as well let it all hang loose – hippie style in caftans or kimonos, or boyfriend style in oversized shirts. Shades of blue clash in 70’s style patterns. But more than anything, the one trend to rule them all is denim blue: Denim shirts, ankle length retro looking denim skirts, cropped denim jackets, and – of course – the ever classic blue jeans, skinny or flared, with waistlines somewhere above your bellybutton.
If you’re in Copenhagen, you should pop by Frederiksberggade 24 to check out the shop. If not, all the brands are also available online.
Here’s a selection of this summer’s blue hues:
Oversized shirt from InWear – find it here.
‘Vintage’ denim jacket from InWear.
Go boho in a kimono from Soaked in Luxury.
Complete your Jane Fonda anno 1975 with this denim shirt from Part Two.
Sleeveless shirt from InWear – found online here.
Blue boyfriend shirt from Soaked In Luxury.